If you want your Instagram content to perform as well as possible, there are a few things you need to do. First, you need to outline a proper content calendar and from there, post only the best images. The last step to create engaging and shareable content for your business is by writing excellent Instagram captions. Writing good captions can help your followers engage more, share your content and trick Instagram’s algorithm into showing your content to more people. See how these tips for writing better Instagram captions can help you reach the goals for your San Diego Business.

1. Start a Conversation With Your Instagram Followers

When it comes to writing good Instagram captions, you should always try to start a conversation with your followers. When you write a caption that starts a conversation this will drive more engagement on your posts. This is not only a great way to gain loyal followers but to also trick Instagram’s algorithm into showing your posts to more people. When Instagram recognizes a post that is performing well, it will then help it show up in more feeds. So the real question here, how do you drive a conversation and engagement on your posts?

First, you can start a conversation with your followers by encouraging them to comment on your posts. Try asking a question and then asking them to comment their answer. For example, “We love working on German autos, what’s your favorite car brand? Comment below!”

There are a variety of questions you can ask your followers.

Ask your followers about their preference, their opinion, comment with an emoji.

After your followers start commenting on your post, make sure you go through the comments and like and respond to some of this. This not only will encourage more people to comment, but it makes you likable as a brand or business. This can encourage your followers to comment more in the future.

2. Encourage Your Followers to Share Your Instagram Content

When you’re writing your Instagram captions, it’s important to both engage your followers as well as encourage them to share your content. This can be a simple call to action that encourages your followers to tag someone or send the post via message. This will drive up engagement and help your content be seen by more people.


  • “Tag a friend who enjoys cookies.”
  • “Tag a friend who would like this.”
  • “Tag a friend who lives in (your location).”

3. Include Call to Actions in Your Captions

If you’re trying to achieve certain marketing goals like drive more customers or generate more website views, it’s important to always include a call to action in your caption. Statistics state that 75% of Instagram users will take action after viewing an Instagram post. This is why it’s important to tell your followers how they should react. What are your goals? Do you want them to book an appointment? Do you want them to message you? Do you want them to visit your website? Whatever it is, you should create a call to action in your Instagram caption.

Examples include:

  • “Learn more in the link in our bio.”
  • “Book a consultation on our website, link in bio.”
  • “DM us to learn more.”
  • “DM us any questions you might have.”
  • “Save this picture to reference later.”

4. Keep Your Captions Short & To the Point

Instagram is heavy on visuals which mean most people don’t come to it to spend their time reading. As a result, we recommend that you keep your captions as short and straight to the point as possible. This will ensure that your followers stay engaged and actually read the important information. If you have anything that’s important or meaningful, try to put this at the front of your caption. When it comes to formatting, it might be easier to format your caption in notepad or by using a social media posting platform like Hootsuite.

5. Let Your Personality Show

It’s also important to make sure your brand’s personality shines brightly in your Instagram captions. If you’re funny, let it show. If you have someone who manages your social media for you, make sure they keep a consistent tone and voice in all of your posts.

Let Us Help You with Instagram

If you find Instagram marketing troubling, let San Diego Marketing help you. Whether you need help creating a content calendar, need advice about which photos to post or need video marketing services, our team is here to help. Give us a call or fill out our online form today.