News and Information
January 14, 2016
Your dental brand goes further than the name of your dental office. It’s what makes you unique, it’s what your customers thinks of you, it’s your quality of service. Your brand is associated with everything related to your business, which is why you need to make sure your brand belongs to you.
If your brand isn’t unique and doesn’t tell a story, it’s likely that others might have the same name. Before settling on a brand name, it’s important to make sure that it doesn’t belong to anyone else. If you have an extremely common last name and want your dental office to be named after you, you might want to reconsider. You also wouldn’t want your dental practice’s name associated with a restaurant in the area, it might throw your customers off. Choose your name wisely.
In order to check your brand name to make sure it is completely yours, you need to go further than just googling the name. The website Knowem, allows for you to search your brand name across social networks, websites and businesses. This is an extremely helpful tool when checking your brand name. Test all of the names you have in mind!
After checking out your brand name, it’s time to see if your desired domain is taken. If it is, you can attempt to contact the owner and negotiate a price for them to sell it to you. If that doesn’t work, you can set up alerts to let you know when it’s expiring through a Domain Monitor. If the current owner doesn’t renew their domain, you can take it from them. Although, if they renew it and won’t sell it to you for a reasonable price, you might want to reconsider your brand name and/or your desired domain.
Twitter & Social Media
On top of checking the domain, you should also be checking for available social media pages and Twitter handles. If there are already Twitter handles using your brand name and you notice that they have been inactive for a long time, you can request access to the account by filling out this form. You need to provide proof of your brand and clearly state that this account is mispresenting your company. The process can take anywhere from a week up to several months. If there are also Facebook or LinkedIn pages with your brand name and they are inactive, you can also request to take over ownership. If you’re having trouble gaining access to Twitter handles or other social media pages that have your brand name, you might reconsider changing your name. If you’re not open to changing the name, be patient, if this brand name is important to you, it’s well worth the wait.
Lastly, when deciding on a logo design, like your brand name, you need to make sure that it’s not only yours, but a symbol for your dental office and what it stands for. This is what customers will see when they think of your dental office. A tooth seems like a generic go to for dentists. If you are set on having a tooth or dental related item incorporated into your logo, try and make yours unique. Or you can take a different route and make your logo completely unrelated to the dental business; instead make it about your brand name and what it means.
After taking these necessary steps, hopefully you are finally able to settle on your brand name and start putting your image out there! Contact us here at Dental Affiliate to let us help you create your personalized logo and the website you’ve always dreamed of.
July 4, 2015
We wanted to take a moment and wish America; “Happy Birthday”. Today we celebrate with BBQ’s, family, cold beverages and fireworks!
While most American’s know that it’s the U.S.’s birthday on July 4th, did you also know:
- The United States spends over $1 million plus on beer alone on this day. Wow!
On this day only two presidents signed the Declaration of Independence. Yes, that right, only 2!
Did you know that there was a president born on the Fourth of July? It was Calvin Coolidge, our 30th President (1872).
There were 3 Presidents that died on the Fourth of July; John Adams, James Monroe, and Thomas Jefferson.
In 1870, Independence Day became a National Holiday. Yay; paid day off!!!
Legend has it that national hot dog contests (& we all know how much we ❤️ hotdogs!) were started with a few immigrants proving they were more patriotic than the other. How to prove you’re the most patriotic you say? By proving you can eat the most hotdogs of coarse. Ha!
Can you believe there was only 2.5 million people in this beautiful country when the Declaration of Independence was signed?!!! How many people live in U.S. today? The closest one to the answer will win a prize! 🎁 (please keep it fun by guessing and not googling 😉)
In 1777 Congress decided to celebrate the Fourth of July with fireworks, bells and bonfires. This is why people blow their fingers off every year. LOL.
From your Dental Affiliate, Plastic Surgery Affiliates & San Diego Business Media teams; have a memorable, safe 4th of July weekend everyone! We wish you and yours the very best.
October 7, 2014
Facebook has long-established itself as the king of social media, with large and small businesses alike flocking to Facebook to promote themselves. It’s likely that you, yourself, have a Facebook account for your business or even personal day-to-day use, but maybe it’s time you step up on your marketing efforts. When it comes to patient retention and consumer confidence, nothing is as effective as a reliable brand and a close relationship with your loyal patients. Today, with technology at your fingertips and the tools that we make accessible for our clients, it’s easier than ever to reach out to existing and new patients for the benefit of your practice.
Building a Presence
While it is easy and free to sign up for a Facebook account and create a page for your business, it’s important to know that there’s a little more to it than that. Here’s a few simple things you can do to drastically boost and enhance your reputation and page activity.
- Post tips. Your dental patients rely on you for consult, so it’s important to make information easily available and answer questions. Simple tips can help boost activity and share your ability with your patients.
Write and share blog posts. While quick tips are often helpful, either writing a new post or sharing an existing blog post is an effective way to comprehensively address frequent concerns or interesting topics for your patients.
Post photos. A photo is worth a thousand words and tells a story. Whether it be spreading the culture of your practice or sharing the happiness you have brought to a patient, simply sharing a photo can help promote your practice and build a reputation.
Ask for reviews. Reviews help prospective and existing patients feel confident about the practice they have entrusted with their mouth. Simply asking your patients to like your page and leave a brief review can drastically enhance reputation and make converting new patients easier.
Ask questions. A key to becoming intimate with your patients is understanding their points of concern. Not only will you know what topics to discuss in your efforts, but you will be reinforcing confidence in your practice being available.
To find success in this arena, consistency is a key reason. Spending a several minutes once or twice a day can lead to very effective results and a stronger relationship with your patients. With these relationships come patient trust and loyalty, word of mouth referral, a stronger reputation leading to more prospective patients, and a better rate of conversion and retention.
At Dental Affiliate™ we strive to help our clients build confident brands and help them better connect with new and existing patients. If you’re in need of a friend in the industry, don’t hesitate to call on us.
We are very proud to announce Dr. Robert A Lowe’s featured magazine advertisement in South Park Magazine:
Robert A Lowe, DDS South Park Magazine Advertisement by Dental Affiliate
Congratulations Dr. Lowe! We wish you the the very best! ePractice Media!
Dr. Robert Lowe is a General, Cosmetic, Restorative Dentist in South Park, North Carolina
Webber Dentistry at SouthPark
5940 Fairview Road Suite 103
Charlotte, NC 28210
For more information about dental advertisement marketing, please contact Dental Affiliate for a confidential strategic consultation today. (619) 630-5455
April 15, 2011
Facebook and other forms of social media are changing the ways we interact with the world in our personal and professional lives. There’s a newfound ability to connect and engage with other people. You can build a presence for yourself online, which is a sort of community. This community exists in a non-physical space yet has a sense of the authentic relationships we build in the real world.
Many often wonder how they can give their practice a presence on Facebook that feels professional without being stodgy, and organic and fun without being flippant or silly. This would harness the potential inherent in social media, and it could make a positive impact on the practice and the patients.
Building this presence on Facebook does involve that mix of the professional and the personal. On the professional side, you’ll want to focus on the sorts of serious issues that matter to patients and their long-term care, such as your involvement in continuing education and the technology used at the practice. Yet there’s a personal side of things you can’t neglect. Every practice has a human face that’s important to show, and it comes through in the dental team, the personalities of the patients, and the way the practice interacts with the local community.
The following 15 suggestion will help you think of ways that Facebook can work for your practice. The professional and the personal sides of the equation are both covered in these suggestions, but the important thing is that you take these suggestions and then make them your own. Make your presence something fresh, exciting, and something that reflects you and your dental team. Hopefully by giving you a few ideas as a guide, you’ll be able to create the presence on Facebook that works best for you.
Facebook® Wall Tip #1.
ONLINE SUGGESTION BOX
One of the best ways to improve your practice runs is to take suggestions from your patients. Facebook comments allow for multiple patients to express concerns, so don’t be afraid to start a mutually beneficial dialog.
Facebook® Wall Tip #2.
PUT A QUESTION OUT THERE
Interact with your patients by asking a question. We don’t mean the suggestion box this time, though. Put something out there for them to ponder and talk about. It can be serious or funny as long as it gets them thinking.
Facebook® Wall Tip #3.
POST A VIDEO OF YOURSELF
If there’s something on your mind that you want to discuss, a great way to do it is with a quick video. It doesn’t have to be a production. Just set the camera up, look right into the lens, and speak to your patients from the heart.
Facebook® Wall Tip #4.
POST BEFORE AND AFTER PHOTOS
When you’ve improved a smile, share it on your wall. Before and after photos are testaments to the quality of your work. Be sure to set up an album for these before and after photos for current and prospective patients to browse.
Facebook® Wall Tip #5.
POST PATIENT TESTIMONIALS
Never take patient testimonials for granted. If you have any worth sharing, post them on your wall. If you can take a video of the patient delivering his or her testimonial, even better. You should also encourage your patients to post positive comments on your wall if they feel inclined.
Facebook® Wall Tip #6.
MENTION YOUR ONGOING TRAINING AND CONTINUING EDUCATION
Learning new dental treatment techniques will make life better for your patients. Tell them about it online. Let your patients know how interesting it is for you and how it will be great for them.
Facebook® Wall Tip #7.
BE SUPPORTIVE AND STAY POSTIVE FOR YOUR PATINETS
With all of the negativity in the world (and especially on the internet), it’s always a breath of fresh air when someone says something uplifting. Think about positive thoughts and affirmations you can share with patients. Give them a reason to smile.
Facebook® Wall Tip #8.
TRIVIA IS NOT ALWAYS TRIVIAL
We run into interesting information everyday. If there are any facts you encounter about dental care or dental health that may be of interest to your patients, post it on your wall for them to see.
Facebook® Wall Tip #9.
HIGHLIGHT PATIENT S ON YOUR WALL
You have many great personalities visiting your practice. Turn the spotlight on a patient at your office that really makes an impression. Take a photo and share his or her story briefly.
Facebook® Wall Tip #10.
HIGHLIGHT A MEMBER OF YOUR TEAM
Your team is essential to having a great practice. Be sure to introduce them and acknowledge them on your wall. It’s a great chance for patients to get a better sense of the practice as a whole.
Facebook® Wall Tip #11.
MENTION PERSONAL MILESTONES AND ACHIEVEMENTS
You all have lives inside and outside of the practice, and it’s worthwhile to give patients glimpses into the high points of your lives. Mention recent awards or honors that your practice may have received. Also be sure to highlight hobbies you and your team members may have as well as birthdays, births, marriages, anniversaries, and so on.
Facebook® Wall Tip #12.
MENTION EVENTS AND CHANGES IN THE PRACTICE
If you’re offering new treatments or are using new dental technology at the office, give it a mention on your wall so patients can see how the practice is growing. Even little changes to the practice are worth mentioning. If you get new furniture or lighting or decide to decorate for the holidays, share that as well.
Facebook® Wall Tip #13.
OFFER GIVEAWAYS AND PRIZES TO PATIENTS
The occasional prize drawing can be exciting, and you don’t need to have extravagant items available. (No one hates gift cards or movie tickets, for example.) Be sure to mention the giveaways online and at your practice.
Facebook® Wall Tip #14.
MENTION YOUR SERVICE IN THE COMMUNITY ABROAD
If you do any charitable work in the community or help in humanitarian efforts abroad, take time to mention it. Share the experience with patients and let them know why it matters to you.
Facebook® Wall Tip #15.
SPEARHEAD AND ENCOURAGE COMMUNITY INVOLVMENT
If you and your team know about any charitable events or service opportunities in the community, get involved, mention it on your wall, and see if you can get your patients to help out. You’re all part of your local community. Together, there’s potential to make a lasting positive impact.
February 21, 2011
Dental Affiliate™ proudly announces the launch of its new Website; www.DentalAffilate.com .
Dental Affiliate™ has assembled a seasoned team of experts in a range of Internet marketing fields, including Search Engine Optimization (SEO), Pay Per Click Management, Online Reputation Management, Online Media Buying (banners and text ads), Internet Video Marketing, and Social Media Marketing (Facebook, YouTube, LinkedIn, Twitter and many more).
With over 12 years of experience and extensive training in the field of dental Internet marketing, Dental Affiliate™ offers unparalleled knowledge, along with the integrity and transparency that have long been overlooked by other leaders in the Internet marketing field.
When it comes to establishing a strong presence on the World Wide Web, many companies offer partial solutions: either they develop websites that are not search engine optimized, or they simply offer domain registration and hosting, or they may only offer Internet video production services. In today’s market, it is difficult to find a company offers proven solutions and strategies that encompass the entire range of Internet marketing venues. Dental Affiliate™ not only offers the full spectrum of Internet marketing tools to their dental clients, but they also guarantee a pleasant and satisfying customer service experience, taking all of the guesswork out of achieving page-one rankings on the leading search engines.
The Dental Affiliate™ team knows that a multi-pronged approach is necessary to achieve high search engine rankings and optimum online visibility for their dental clients, whose specialties span from restorative dentistry, dental implants, TMJ Services, and oral surgery, to cosmetic dentistry, orthodontics, and even dental spas. To ensure the best possible results and highest conversion rates, Dental Affiliate™ offers a vast array of website development services, including social media optimization, custom website design, domain registration and hosting, search engine optimization, and the generation of customized content for each client.
In addition to the traditional offerings of website development companies, Dental Affiliate™ has also embraced modern search trends by enlisting the services of an industry-leading video production staff. Online dental videos and video websites integrated with social media are rapidly becoming the most effective way to reach potential dental patients on the Internet, and Dental Affiliate™ can assist practices with all aspects of video production, including script writing, video staging and direction, video embedding, video search engine optimization and Video Websites.
The recent boost in popularity of social media and consumer generated media (CGM) sites such as YouTube, Digg, LinkedIn, MySpace, Facebook, Ripoffreport.com, Complaintboard.com, and Twitter have enabled web users to make commentary that is wide-reaching and can have a potentially devastating effect on a company’s reputation. As a result, a service that is currently in high demand for companies looking to establish and maintain a strong online presence is known as ORM, or Online Reputation Management. The Dental Affiliate™ team employs social media marketing and a number of other techniques to ensure that each of their clients maintains a clean reputation on the Internet.
In addition to their many new dental marketing clients, the team at Dental Affiliate™ is fortunate to have retained long-standing business relationships with a number of clients with whom they have developed and maintained successful strategies over the course of many years. Among these notable clients is Dr. Robert A. Lowe, of www.robertlowedds.com in Charlotte, North Carolina.
Other notable medical and dental professionals who have made the choice to entrust their website development and search engine optimization to Dental Affiliate™ include: Dr. Corey Mazer, Dr. Carter Yokoyama, Dr. Douglas Martin, Dr. Randy Davey, Dr. Gary Ashton, Drs. Marvin and Zachary Carnow, Dr. James Eggleston and Dr. Ross Headley of KC Smile.
The Dental Affiliate™ team’s years of experience and expertise in a broad range of Internet marketing fields is impressive, but what sets Dental Affiliate™ apart from their competitors is their honest approach to client relations. According to Corporate Executive Officer, Christopher A Jilly, “our (Dental Affiliate™) goal is to “Always Give More Than Promised.” This tenet seems to have been lost with our competitors”.
About Dental Affiliate™:
Dental Affiliate™ is a full-service Internet marketing firm dedicated to providing the very highest level of customer service and top rankings on the leading search engines. Dental Affiliate™ specializes in developing successful strategies to direct new business to their clients in the dental fields, including restorative dentists, dental implant specialists, temporomandibular joint disorder (TMJ) experts, cosmetic dentists, and orthodontists.
For additional information on Dental Affiliate™, contact:
Christopher A Jilly
6540 Lusk Blvd.
San Diego, CA 92121