If you’re looking for a new way to reach your target audience on Instagram, advertising can produce amazing results and it doesn’t cost all that much. There are three different ways we recommend for advertising your Instagram page and content. Whether you want to grow followers or increase your business, using ads is an effective way to achieve your goals. Learn more from these tips from San Diego Marketing.
1. Use Instagram’s Promotion Tool
One of the top ways to advertise your Instagram content with minimal effort is by using the promotion tool that is built inside Instagram. This tool allows you to target a specific audience or use the one Instagram makes for you. To use this tool, visit your Instagram profile and choose the post you want to promote. Click on the post and look for the “promote” button underneath it. Make sure that your Instagram account is set to a business profile otherwise this feature won’t be available.
Once you click the promote option, Instagram will ask you where you want your audience to be directed to. You can choose to direct them to direct message you, visit your profile, visit your website, or visit your online storefront. Choose what your end goal is and then press next. Now you will get to choose your target audience. If you don’t want to do any work, Instagram has an audience they created for you based on your follower’s interests and location. If you want to make your own audience, you can choose the location, interests and age range of your target. Press next once you are done. Now the hard part is over. From here, you just need to pick your budget and the duration for your ad. If you aren’t sure where to start, begin with $20 and 6 days. If you like the results you are seeing, you can extend the promotion later.
Using Instagram’s promotion feature is the easiest way to create an ad without doing much work. It’s also the best way to target your specific audience. Try it for yourself to see if it produces the results you’re looking for.
2. Collaborate with other Instagram Accounts
If you’re looking for a free way to advertise your Instagram account, collaborating with other accounts is your best bet. To do this, message related accounts to your business to see if they want to do a share for share or collaborate in another way. Usually, if you share someone’s account, they will share yours as well. This is an easy way to network with other businesses and grow your own account.
3. Pay Other Accounts to Advertise You
In some cases, accounts you want to collaborate with might even promote you if you pay them to. This option is ideal when the account has lots of followers. Before committing to this, make sure you ask to see how many impressions they get. Some accounts might have a lot of followers but they might not interact at all with the page, making the followers not worth it.
Create Worthy Content
If you are going to advertise your Instagram content, it’s a smart idea to have good content to advertise in the first place. If you aren’t sure where to begin when it comes to good content creation, give our experts at San Diego Marketing a call or fill out our online form to find out how to improve your Instagram content.