It’s no surprise that San Diegans are spending more time than ever on Instagram. Living in one of the most picture-worthy cities in America means we’re constantly taking pictures and sharing them online. With over 1 billion users, Instagram marketing is a must in today’s digital age. If you’re interested in Instagram marketing but aren’t sure where to start, you’re in the right place. Our social media experts at San Diego Marketing are here to help you plan 30 days of Instagram content for your business.

Take Pictures Constantly

You don’t need to be a professional photographer to capture some great photos to share on Instagram. Depending on what your business does, photograph some of your client’s experiences. Whether you’re a dentist and perform cosmetic dentistry all day or you’re a mechanic who works on cars, take a photo of a happy patient or of a car you’re working on. Your social media should be a glimpse inside your business and what makes you unique. Make it a habit to take photos throughout your week of what you’re working on, your happy clients and work events.

How Much Content Can You Develop with One Topic?

When it comes to creating content, it can be hard to think of brand new ideas all the time, so why not stretch your content further? By taking one topic and creating content for it with every angle, you will spend a lot less time thinking. For example, take one service you offer. Create a post for every step of the service process.

Ask Yourself These Questions:

  • What leads people to this service?
  • What questions are they asking?
  • Who does this service benefit?
  • What are the benefits of this service?
  • What do people need to know about this service?
  • What should they know afterward?

Creating Questions Into Posts

Let’s pretend that a service/product you offer is fresh baked organic chocolate chip cookies. You want everyone to buy your chocolate chip cookies.

Here are the questions with answers + post ideas:

What leads people to this service?

– People like chocolate chip cookies.

Post: Pictures of customers enjoying chocolate chip cookies. These can be taken inside your store or can be reposts of customer photos from Instagram.

What questions are they asking?

– What ingredients are in the cookies? What is the calorie count? How much do they cost?

Post: Videos of the cookies being made. Before and after photos (dough to baked). Show pictures of all the ingredients that are in the cookies. Show a picture of the nutrition facts. Show how much the cookies cost per box.

Who does this service benefit?

– People who like chocolate chip cookies.

Post: Post pictures and videos of all of your customers enjoying cookies. Post pictures of the cookies being eaten at events. Show your happiest customers.

What are the benefits of this service?

– People get to enjoy fresh baked cookies that are organic.

Post: Post a comparison of your cookies vs. store bought cookies. Show the difference in ingredients and quality. Show what makes your cookies different than others out there.

What do people need to know about this service?

– They are all organic and made fresh. You will never receive stale cookies filled with non-organic ingredients.

Post: Display videos and pictures of fresh baked cookies being made daily and their fresh ingredients.

What should they know afterward?

– We offer a free box of cookies for every 10 boxes bought.

Post: Show this special as an ad every once in a while to remind your customers of this great deal. Or include it in the caption.

Creating Your Content Calendar

Now that you know how to create multiple posts with one subject, take this example and apply it to all of your services. Now take all of these different post ideas for each service and scramble them up throughout the month.

Other Instagram Content Ideas:

Aside from your services, you should also include these throughout your content:

  • Testimonials from your customers
  • Specials or deals going on
  • Happy holiday posts
  • Company culture – events in your workplace, birthdays, outings, etc.
  • Reposts from customers

Need Help with your Instagram Marketing in San Diego?

If Instagram marketing is hard for you, don’t worry. Our experts at San Diego Marketing are here to help you with your Instagram needs. Whether you need help strategizing or want more information about the benefits of Instagram marketing, we can help. Give us a call at 888-907-6909 or fill out our online form for more information.