What are you doing to market your San Diego business that’s out of the box? What are you doing that makes you different than your competitors? A website, monthly email newsletter and PPC ads aren’t going to bring you all of your new customers. Whether you’re a dentist who specializes in cosmetic dentistry or a mechanic who fixes classic cars, your business can benefit from Instagram marketing. Instagram is a picture heavy social media platform that is currently the faster growing social media platform on the planet. If you’re not taking advantage of marketing on Instagram, your marketing strategy needs some refining. Learn why you should invest in Instagram marketing.

Instagram is the Fastest Growing Social Media Platform

According to this Hootsuite article, Instagram recently reached the 1 billion user milestone. Aside from Facebook and YouTube, Instagram comes in at number three for most users on a social media platform.

500 Million Daily Users are on Instagram

If you’re going to invest in the future, Instagram marketing is the future. With 500 million people logging in daily, that’s a lot of potential customers for you to reach. It’s only a matter of time before Instagram surpasses Facebook and YouTube’s daily user total. Stay ahead of the curve and start Instagram marketing before everyone is doing it.

There’s a Variety of Demographics on Instagram

If your target customer is in the age range of 18 through 49, guess what? They’re on Instagram. Currently, 38% of Instagram’s users are women while 26% are men from the United States.

According to Sprout Social, Instagram’s users are as follows:

  • 59% are ages 18 – 29
  • 33% are ages 30 – 49

If your services appeal to these age ranges, it’s a no-brainer that you should spend your time investing in Instagram marketing.

Instagram Users Have Money to Spend

Regardless of the services you offer, it would be unlikely that you would want to target people who don’t have money to spend. Instagram should be your go-to marketing resource to not only reach your target demographic because of age but because they have the extra cash to spend.

According to Pew’s survey, here are Instagram user’s yearly income:

  • 38% make $30,000 or less
  • 32% make $30,000 – $49,000
  • 32% make $50,000 – $74,999
  • 31% make $75,000+

Instagram Users Will Want to Follow Your Business

You don’t have to worry that Instagram marketing won’t drive you followers. According to statistics, 80% of Instagram users happily follow at least one business and aren’t shy to follow more. If your customers love your business and you’re producing stellar content, you don’t have to worry about not having any followers. They might even share your awesome content with their friends and family.

Instagram Marketing Will Drive More Business

If you doubt that posting regularly to Instagram won’t benefit you, think again. Statistic show that about 75% of Instagram users take action after viewing a post. This can mean clicking on your profile and viewing other posts, or even clicking on your website, email, or call button, therefore, increasing your business and customer range.

If You’re Ready to Produce Amazing Content and Drive More Customers, Get Started With Instagram Marketing

Now that you know what your San Diego marketing strategy is lacking, it’s time to think about what’s next: Instagram marketing. Fortunately, San Diego Marketing is here to guide you through Instagram marketing to do it effectively and to produce the results you’re looking for. To get started, give us a call or fill out our online form. Be sure to check out some of our top Instagram pages we manage to see your Instagram marketing potential.